Feasibility / Marketing Study Example

Results Guide Development; Increase Project Success

The Roosevelt Center project is an excellent example of what a preliminary feasibility study, conducted by Jeff Wray Architects, can do to assure the success of your project.

This former Dayton City Schools high school was targeted for adaptive reuse as senior housing.

Gather Information to Guide Decision Making

The marketing study provided valuable information regarding specific housing features, such as number of bedrooms and square footage, that potential senior occupants desired and the capacity of the market to support the introduction of these types of units into the marketplace.

Using this information as a guide, the adaptive reuse design of this historic building avoided major marketing mistakes that could have left the units unrented due to lack of demand.

Supporting Information for Funding Requests

This information is also quite valuable to the banks and is used to support funding requests.

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